Brita Water Filter www.brita.ca BRITA products have no effect on the fluoride content of water. www.brita.net Brita says their water filters don't remove fluoride, which contrary to popular belief is not good for us or our teeth, but rather is industrial waste that companies sell to profit instead of paying to get rid of it. In large doses in can be harmful, so try to remove it from your water supply soon with a "reverse osmosis" filter. Some options are below. April, 2000: Why I am now officially opposed to adding fluoride to drinking water Dr. Hardy Limeback, BSc, PhD, DDS, Associate Professor and Head, Preventive Dentistry, University of Toronto www.fluoridealert.org The Fluoride Deception: Interview with journalist Christopher Bryson www.youtube.com Berkey Water Filter FAQ & Troubleshooting www.berkeywater-filter.com EcoloBlue Technology www.ecoloblue.com Wake Up Call - Remastered Edition This is the best documentary I have seen in a long time. It covers everything we need to know about our situation. www.youtube.com . May 11, 2010 CKLN Rude Awakening hosted by Black Krishna Will People Grab Their iPods And Hit The Streets Like The Greeks? Featuring: Gerald Celente, Alex Jones, Alan Watt, Bob Chapman www.radio4all.net blackkrishna.podomatic.com www.archive.org This episode: when millions of fans already use the inspiration they get from their favourite artists as entertainment, or for personal growth, as things get more difficult for everyone during the recession ...
Monday, December 26, 2011
Monday, December 5, 2011
Top 5 Reasons Why Not Getting a Water Filter Will Kill You
You may be one of those who may walk by the water filter section and think to yourself "I'll probably get one of those someday." If you're thinking about getting one someday anyway, perhaps it is best to get one now. You may not realize the horrific substances that you and your family are consuming every time you drink from the kitchen sink without a filter, also called tap water. We will discuss the top 5 benefits of a water filter and you will see how a water filter will save the life of you and your family.
Lead is one of the worst poisons your body can encounter. It blocks the transport of oxygen and calcium to your cells. It also affects all of your body parts, especially your brain. It is very likely that in order to die from consuming unfiltered water you would have to be drinking it non-stop for a month straight, because the amount of lead in unfiltered water is so low. Having said that, every time that you do consume tap water, you cause permanent damage to your brain, this is especially so with younger children. The reason that we do not die very quickly from tap water is that because we consume it only a few times per day, this gives our system time to try and get rid of the poisons. The nice thing is that most, if not all, water filters remove very nearly all of the lead from the water. In fact the difference between your child drinking tap water and filtered water for the first 5 years of their life can mean the difference between a child that excels in all of his or her academic studies and a child that will struggle through the simplest of subjects.
One of the worst problems with tap water is the high level of chlorine that it contains. Chlorine in itself is a very poisonous substance even in very small quantities. The problem is even worse because of the fact that the government allows companies that have chlorine wastes to dump that chlorine into our drinking water. This causes our intake of chlorine to be way too high because the dose never stops; our liver doesn't even have time to clean out your system. You are constantly consuming water as water is in almost everything that we drink or eat. Our bodies are overwhelmed with the high amount of chlorine that is forced into it.
The leading medical research facilities all cry out that the leading causes of sickness, including cancer, obesity, stomach ulcers and liver problems, in America is the high toxicity of our water, specifically chlorine. In fact the US cdc.gov (Google "how dangerous is chlorine") lists chlorine as "a substance that was used in the World War I as a choking (pulmonary) agent...its most important use is as a bleach...it is also used to make pesticides (insect killers), rubber, and solvents. Chlorine is used in drinking water and swimming pool water to kill harmful bacteria. It is also used as part of the sanitation process for industrial waste and sewage." Chlorine can cause "coughing, chest tightness, burning sensation in the nose, throat, and eyes, watery eyes, blurred vision, nausea and vomiting...difficulty breathing or shortness of breath...fluid in the lungs (pulmonary edema) within 2 to 4 hours...chronic bronchitis may develop." And "No antidote exists for chlorine exposure." Are you kidding? Used as a chocking agent? Causes pulmonary edema? No antidote exists for chlorine exposure? All of this is found on the US government website admitting that they put chlorine into our water? A water filter gets rid of this stuff from ever getting to your system.
Cancer is perhaps the real reason why this editorial was written because more and more research institutions produce evidence that tap water is the number one reason for cancer in the world. Tap water contains over 2,300 known cancer causing toxins, such as fluoride. In America's highly industrialized society we use over 80,000 toxic chemicals every day and over 1000 new ones are being developed every year. We are learning the hard way that all of the chemicals we use will ultimately show up in the water we drink. There is no "new water"; this planet keeps recycling the same water over and over. As we use more synthetic chemicals, their levels in our water supplies increase proportionately. In contrast to popular belief, our water treatment facilities were not designed to take out synthetic or organic chemicals and toxic heavy metals like lead. Municipal water treatment today is essentially the same as it was over 100 years ago, the water flows through sand beds to remove visible particles and then bleach (chlorine) is added to kill most of the bacteria. Municipal water treatment does not filter out the synthetic chemicals, our bodies do. 75 years ago, before all of these chemicals were present in our environment, 1 out of 50 Americans would get cancer in their lives. Now, 1 in 3 Americans, 1 in 2 males, will become cancer victims! 1 in 8 women get breast cancer, childhood cancers have increased 300% in just the last 20 years. If you have a water filter installed your family is protected from these cancer causing agents. *
Water filters protect us from bacteria, pathogens like, e-coli, and even viruses. I just wanted to quickly touch on this as chlorine fairly effectively kills this stuff. However, some of it can still survive. I'm sure you've heard about how horrible something like e-coli (escherichia coli) is but if you haven't, e-coli is the most dangerous for those whose immune systems are not fully developed or are not at its tip-top condition; specifically children, elderly and those who have been just recently or are currently sick with another illness. It is possible for sufferers to experience complete kidney failure or other complications, such as paralysis, blindness and seizures. A water filter is effective at getting rid of these dangerous organisms. With a water filter that is one thing less to worry about.
Water filters protect us from disasters such as chemical spills into our water supply. Once in a while we hear on the news about a chemical spill or some other industrial disaster or accident and unfortunately those disasters are what can affect our tap water in the most dangerous ways. Those who rely on our century outdated industrial water filtration system will be unable to protect themselves or their family. Those with a water filter have nothing to worry about.
So I guess the question is, how much are yours and your family's life worth to you? Isn't it worth the 50 bucks it takes to buy a faucet filter? Pur or Brita are the most common and generally most convenient because you can buy a replacement (about which will last you 1-2 months) at a Walgreens or Rite Aid, however there are many options to choose from. It is with the greatest urgency and concern that I ask you to take the time to research water filters and figure out which options are best for your family. I hope the next time you walk by the water filter section you can smile knowing that you have done your part in protecting yourself and, perhaps more importantly, your family.
* Some information in this paragraph is taken from Water Filter Comparisons.com, section Do I Need a Water Filter?
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Thursday, December 1, 2011
PUR Water Filters Reviews - Do They Tell You Everything About PUR?
PUR water filters reviews, do they tell you everything about PUR, is a very good question. Here's what some of the best review websites had to say about the pitcher:
they produce good tasting water the pitcher can be stored in the refrigerator the filter will need to be replaced regularly tests show they filter twenty one contaminants including giardia and cryptospodium
The last comment puts them slightly ahead of the Brita jug whose filtration does not manage cysts, but when you consider there are more than two thousand possible toxins in your drinking water, does this go far enough?
Faucet-filter reviews
People usual choose a faucet mounted filter if they need more water than a dispenser of pitcher/jug can provide. Reports indicate:
they are easy to install and come with a straightforward guide you can switch between unfiltered and filtered via a bypass valve three-stage-filters are the best option for water taste they clog easily changing filters is awkward the rate of flow is slow
These machines are said to filter-out many more contaminants than their competitors models, this doesn't inspire much optimism for the competitors!
Under sink models don't seem to fare any better and the main thing this brand has to offer is the novelty flavor options, which are sure to be a hit with the children.
Whether you are an American or live in Canada or Australia, a review appears to have little to offer regarding the things that really concern you. It does not tell you if the components are well made or not. This criticism also applies equally to some distillation and reverse osmosis systems even in some other big brand names such as:
Culligan Whirlpool (wher25) Avantapure Kinetico
It's necessary to remember the review comments mentioned above came from a serious website, you will also come across overhyped marketing copy that is full of totally useless jargon. Then there will be those from the everyday housewife who loves the taste of the water and is impressed with how quickly the plumber or her husband was able to fit the appliance.
But are you concerned about your health?
For those concerned about their health, PUR water filters reviews and some of the others really fall short of being informative.
You also need to consider that various filtration machines are made for different purposes according to the source of your water, so you really need to know their capabilities. The only way to do this is to read the performance data and compare individual brands, but this can be time consuming.
Other facts not mentioned in a review:
seventy percent of all chlorine that enters your body does so via your skin, not from the water you drink some units contain silver nitrate alongside the carbon, which is detrimental to your health some methods of purification will leave you with demineralized water, which again is not good for your health you would be better off with a multi filtration whole house system
As you can see from the above, you cannot learn everything about the product by just reading PUR water filters reviews, you need much more detailed information which examines the different filters in detail.
Read on to find out more:
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Monday, November 28, 2011
Top 10 Filtration System Zerowater
www.amazon.com ZeroWater ZD-023 23-Cup Water Dispenser and Filtration System Mavea Elemaris XL Water Filtration Pitcher www.amazon.com ZeroWater ZD-001 Filtration Pitcher with Electronic Tester, Filter Included www.amazon.com Brita 42629 Slim Pitcher by Brita www.amazon.com Brita 35530 Ultramax Dispenser www.amazon.com Mavea Maxtra Replacement Filter for Mavea Water Filtration Pitcher www.amazon.com ZeroWater ZT-2 Electronic Water Tester www.amazon.com ZeroWater ZJ-003 Filtration Water Cooler Bottle with Electronic Tester, Filters Included www.amazon.com PUR DS-1800Z 2-Stage Water Dispenser by PUR www.amazon.com Brita On Tap Replacement Filters, White, 2-Pack www.amazon.com Great tasting water My Zero water arrived. It was packed nice,easy to setup, and the water taste great. The water tester that comes with the unit is very handy. Excellent very happy I am very happy with this filter.Zero water provides absolutely pure clean water and the water tastes really good. Exactly what we needed We have had a Brita pitcher with a filter for years, but found that when we had guests we would empty it too quickly. Brita Ultra Max-PERFECT SOLUTION! Well, we all need purified drinking water and while this system may not be perfectly 'purified' it's far better than straight tap water and extraordinarily better than the bottled
Friday, November 25, 2011
Make Your Drinking Water Safe
With all the horror stories coming out these days about the water you drink, it is hard to know who to trust and what water is best for you. You have always used the tap water out of your own sink, whether from a municipal water system or a well. Bottled water gets the job done sometimes, when convenient. But, what are the facts? The truth is that there are contaminants in all three of those water supplies, some of which can be very hazardous to your health. Let's explore what comes with the water you drink and the best way to keep it out.
Let's start with the tap water in your home that comes from municipal water systems. This is the water that is treated at water treatment plants. It is purified according to certain regulations and then sent out to our homes. However, many contaminants still exist in this water, many not even regulated to be removed. These contaminants consist of microorganisms, disinfectants and their byproducts, inorganic chemicals, and radionuclides. Also being passed through are medications that have not been weeded out during the cleansing process. All of these contaminants have side effects and different ways in which they are leaking into our water supplies, some even being added for specific reasons.
The microorganisms that are present usually end up there from human and animal fecal waste or from bacteria that are naturally present in the environment. The effects that these have on us include gastrointestinal illness, vomiting, diarrhea, nausea and pneumonia.
Disinfectants and their byproducts are actually added to the water to control the microbes that are present. However, the health risks associated with these are anemia, eye and nose irritation, stomach discomfort, and nervous system effects.
The inorganic chemicals found in water come from a number of places. These include discharges from refineries, runoff from production wastes, decay of asbestos cement in water mains, erosion of natural deposits, discharges of drilling waste, and coal burning factories. The array of health issues for these is much bigger. You may see an increase in blood cholesterol, a decrease in blood sugar, skin damage, circulatory system problems, increased blood pressure, intestinal lesions, and kidney damage.
Radionuclides cause an increase in the risk of cancer and kidney toxicity. These come from the erosion of natural deposits of certain minerals that are radioactive and from the decay of man-made deposits.
The effects of the medications that come from your tap water are unknown. The effects will be studied as long term, as this is a relatively new discovery. Medications such as antibiotics, mood stabilizers, sex hormones, and even just ibuprofen and acetaminophen, among others, are being found in tap water. They end up in your drinking water from human waste. Humans are consuming medications and so they become present in their waste. This waste is treated at water treatment plants and they are not regulated to make sure the medications are removed. So, they end up in your nice, cold, fresh glass of water.
Ok, so all this information means what exactly? All of these contaminants include names that you are very familiar with. Coming through your tap water are E. Coli, viruses, chlorine, arsenic, asbestos, barium, copper, cyanide, lead, mercury, alpha and beta particles, and uranium, to name a few. It's easier to understand the urgency of this matter when you know what all these categories include. And that is just in the tap water from municipal water systems
Well water is certainly not in the clear as a safe alternative. This water supply may contain bacteria, viruses, and protozoa. The bacteria's effects include bloody diarrhea, abdominal pain, fever, stomach cramps, vomiting, and the spread of infection from the intestines to the blood, which can cause serious illnesses. Viruses, as we well know, may cause "flu-like" symptoms, including fever, muscle pain, and rashes. Outside of these symptoms there are dark urine, jaundice, loss of appetite, nausea, vomiting, cramps, and headaches. The protozoa can cause diarrhea, cramps, fever, and mild illnesses that may become serious or fatal to those with weak immune systems. Common names for some of these are E. coli, salmonella, Hepatitis A, and cryptosporidium.
Now let's talk about bottled water. Many people think that they are choosing a safer option by drinking bottled water. The problem with this is that forty percent of bottled water actually comes from a municipal water supply. So, you are paying for water that you get for free out of your faucet. On top of that, it's not even free from contaminants, so your money is literally going down the drain. Even if you manage to purchase a bottle of water that is not from that source, twenty-two percent of tested bottled water brands contained chemical contaminants that leaked into the water from the bottle in which it was contained. Obviously, this is not the safest alternative to choose.
So, people have been consuming tap, well, and bottled water forever. You don't hear about deaths everyday from bad water. The effects may not be fatal every time you take a sip but, if there is something out there that is better, safer, more reliable, and in your control, why put your family at risk? You don't want to think after the fact that an illness could have been prevented and you don't want to be worrying about what exactly is in your water and how it could be affecting those you love. There is an answer.
A Reverse Osmosis System is a water purifying system that is installed under your sink. It removes unwanted substances from water molecules leaving the water you consume fresh and pure. It was most commonly used to purify sea water and then for medical and industrial use. It is becoming more and more common as it is available for consumers for their own homes. Let's delve into what the RO, or hyper filtration, as it is sometimes called, system is all about.
A Reverse Osmosis system is composed of granular activated carbon (GAC) pre-filters, an RO membrane, a storage tank, and a faucet that delivers the purified water. Basically, the water passes through the pre-filters first to get rid of anything they can before reaching the membrane. Because these membranes are subject to degradation from a number of substances (chlorine, iron, manganese, and hydrogen sulfide), the pre-filters are essential. The membrane is semi-permeable to allow only the pure water through while rejecting the contaminants. Cross flow is used to allow for the self-cleaning of the membrane. What this means is that some of the water passes through the membrane as pure water, while some water continues on with the contaminants to help wash them away. This whole system works from the water pressure from your sink. The standard residential water system is enough for the RO system to work, which is usually around forty psi. Ok, big deal. What is so special about the RO system?
The RO system is also called the hyper filtration system because it gets rid of so many more contaminants than any other system and really makes your water as pure as you can get it. Essentially, the system removes bacteria, viruses, salts, sugars, proteins, particles, dyes, heavy metals, chlorine, and related by-products. It also does a superior job of removing most inorganic chemicals, most microorganisms, and inorganic contaminants. It even removes those unwanted medications that end up in your water. Specifically almost everything that we found that contaminates our tap water, well water, and bottled water is removed. Here is a summarized list of what the RO system can eliminate: aluminum, arsenic, barium, chloride, copper, fluoride, iron, lead, mercury, nitrate, asbestos, radium, taste, color, and odor producing chemicals, and solids that have been completely dissolved.
Everyone recognizes most of these contaminants and understands why it would be important to want them out of your drinking water. Of course, like anything else, there are advantages and disadvantages and the Reverse Osmosis system of water purification is no different.
The disadvantages to the RO system are really not bad considering the overwhelming success of its purpose. The fact that it does need pre-filters is a slight disadvantage. The sole purpose of these is to take away some of the work from the semi-permeable membrane. Because of its inherent tendency to break down, the pre-filters are necessary for the life of your RO system. The disadvantage comes in the fact that these pre-filters need to be replaced every two to three years. It is extremely important that this schedule is maintained for your system. Otherwise, you will be drinking water that is not as pure as it should be. Sometimes a sediment pre-filter is recommended along with the GAC pre-filters or a water softener for excessively hard water. This may all depend on the water that is already coming out of your faucet. Not a bad deal for an amazing system.
The other main disadvantage is that the Reverse Osmosis system is generally a slow process and there is a fair amount of water waste. It does provide you with about fifteen gallons of pure water a day. However, it takes about one to three gallons of unpure water to produce one gallon of pure water. While the end result is absolutely worth it, you need to be aware of how much water comes from your faucet every day and maybe be a little bit more conservative. There's nothing wrong with not letting your water run when you aren't using it.
Perhaps wasting water is a concern in your household. Another possible solution to your water situation would be the LINX Evolution Drinking Water System. This system is environmentally superior to the RO system. LINX stands for Electrically Regenerated Ion Exchange. This process uses electricity for regeneration rather than salt or other chemicals. Both cation and anion media are used to reduce a wide range of contaminants such as metals, nitrate and nitrite as well as others. This system can provide your home with great tasting drinking water and use up to 90% less water than an RO system. Over 70% of the water treated by LINX Evolution is recovered as healthy, great-tasting drinking water. Another savings is in the cartridges used by the LINX, they produce 1300 gallons of great tasting water before needing to be replaced. This means far less landfill waste than other filter technology systems that may need replaced as often as once a month. And while the system runs on electricity, it only costs about 2 cents per gallon in electricity. The LINX system means that convenient, great-tasting water can be delivered right to your kitchen sink. And with LINX Evolution's water capacity, you can not only drink delicious water all day long, you can cook with it too. Even in heavy use times, the system will provide your family with fresh water for all of your kitchen needs.
It should also be stressed that the RO system may not be appropriate for certain kinds of water. While it can be used for all water, it is stressed that it may not be the only purification necessary for all types of water. If you want to purify water directly from a river or a lake - or any body of water with large numbers of microorganisms - it is recommended that ultra violet purification is used in conjunction with the RO system. A whole-house iron filter might also be necessary depending on the level of contamination in your water. You should definitely have your water tested before solely depending on the RO system. Its function is mainly for those types of water that are already drinkable, but could use a little filtering for maximum purification.
Most of the advantages of the RO system go without saying. Taking away such hazardous toxins as lead and asbestos from your drinking water is obviously a better idea then consuming them on a regular basis. You saw the list of contaminants that sneak into our drinking water and you saw the list of contaminants that the RO system removes for you. There are no tricks there. What is even better about this system is that it is cost-effective in the long term. It is estimated that the cost is about five cents per gallon of pure water, even after maintenance and water costs are factored in. If you have been going the bottled water route, this is a huge savings for you. Since the prices start at under two-hundred dollars, it is a system that is affordable for everyone.
If you decide that you really don't need something as advanced as a Reverse Osmosis system, there are other options. Once you have your water tested, you can look under the NSF certified drinking water units to decide what the best route is for you to go. You can do a search under the name of the manufacturer, the brand name, model, type, or type of reduction claim. You can even search under all of these categories if you wish. For example, if you find out that you have a high level of iron in your drinking water, you can search iron under the reduction claim and they will provide you with the list of the best filters for removing iron. This will tell you exactly what product you should use. Or you can say that you want a Brita filter and they will list every product that Brita has for your filtering needs.
Essentially, if you know what contaminants are most present in your water, this is the place to look to find out exactly what your needs are. They list everything from refrigerator filters, sports bottles, and faucet mounts to new parts, RO systems, and UV systems. This way you will know for sure that you are getting exactly what you need, RO system or not.
The point that is most important here is that your water may not be so great for your health. You use the water from your faucet, from all your faucets, to drink with, cook with, fill your pool with, take showers in, wash your car with, and wash your clothes in. You can't go a day without turning on a faucet, and you now know that the water that is coming out isn't really safe. Maybe it is not exactly hazardous, but more than likely, there are at least a few contaminants in it. I know that I don't want my developing child, or my elderly parent to consume water that may do them more harm than good. Do a little research. Have your water tested. Don't become another negative statistic when it is in your hands to keep your family as healthy as possible. This is some scary stuff, some of which that hasn't had enough time to be researched. The end result of your efforts will be pure water that you won't have to question. It no longer seems like a choice that you have to make, but more of a task you need to accomplish. Filter your water. It's as simple as that.
Tuesday, November 22, 2011
How to Detox Your Dog in 5 Steps
1. Regular Exercise. To detox your pet the first step is to ensure regular exercise and it should be daily. Exercise gets everything moving, particularly blood circulation, lungs, heart, lymph fluid, truly the entire body is active and engaged. Its not only good for your pet its essential. One key thing that happens is that waste material is moved around inside the bowel and via exercise micro-toxins and cellular debris are expelled.
2. Good Food & Treat Choices. Bad food, bad life, toxin build-up. Simple as that. Your pet needs a top notch diet enriched with vitamins, nutrients and minerals notwithstanding a life force. Switch right now if you're buying the lowest grade dog or cat food. It would be like giving you a McDonald's Hamburger everyday for the rest of your life. Commercial pet food is rife with additives, artificial flavors, chemicals plus all the essential minerals are leached out during the manufacturing process. Eating this stuff means your pet is building up pretty nasty toxins in its body. Switch today to a raw food diet or premium food infused with Omega-3s, EFAs, minerals, vitamins and other nutrients. There are many on the market. We recommend Dr. Lisa Newman's Azmira holistic pet foods, which places emphasis on clean, high-quality, human-grade ingredients that will detoxify your pet and rid it of many of its health problems.
3. Minimize Exposure to Pollutants. Keep your pets away from anti-freeze spills in the garage, motor oil spots, second hand cigarette smoke, mold and mildew, lawn chemicals, cleaning fluids, just anything hazardous; because in small amounts your pet either ingests it and vomits or toxins leech into its body and remain since they are hearty bugger microbes, artificial and man-made. Your pet's environment has got to be treated the same way you treat your own. How about a clean-up after work?
4. Provide Fresh Water. This one's a no brainer quite frankly yet it should be articulated and emphasized. You know how we all have gravitated to pure source water in our daily lives and many people have Brita Water Filters at home and we are all very conscious these days about the purity we're drinking. Well same goes for pets. If you wanna detox, you gotta have pure fresh water on a daily basis. No dirty stream water, chlorine, fluoride, chemical residues, harmful bacteria, or parasites toxins from the city water supply, mercury, etc. Nasty stuff, but once again, treat your pet with the same caution as you would your kids. Fresh water flushes your pet's body in the most delightful way.
5. Use Natural Medicine, Herbal Detox Remedies. This is a good one too. Natural herbal remedies heal and detox. The magical ingredients that mother nature has infused into herbs such as burdock root, dandelion, milk thistle and licorice root, safely and consistently support the organs that help flush toxins from the body such as the liver, kidneys, lymphatic and immune systems. In addition, theses herbs act as a kind of blood cleanser to improve the body's abilities to remove toxins from the blood.
How Can You Tell If Your Dog Needs A Detox? He stinks!This is a quick test indicator that your companion's body is trying to flush out some nasty toxins that have accumulated over he past few weeks or months. Other signs of toxicity build up include bad breath, oily fur, yeast infections and allergies. We're seeing a lot of this these days and other chronic conditions such as cancers and various tumors and the most reasonable explanation is the adverse effects of the environment on biological life on this planet.
Call me loud and annoying but more to come of this in the weeks ahead. Blame global warming and pollution in our air and water for the higher rates of disease and toxicity that we are seeing everyday. Its happening to us and to our companion animals as well.
During The Detox Process You Should Be A Careful Observer
As you dose herbal remedies to your dog and as it goes through the detox process watch for any physical changes such as runny nose or appetite or bowel movements. These are all good signs, and it means the detox is working. They are likely to go away in few days. However, if you see something that concerns you consult your veterinarian for help and guidance.
Monday, November 14, 2011
Marketing Bottled Water For Success
Weak economies are causing consumers to tighten up on luxury spending. Families are reconsidering what is and is not essential regarding purchases that meet basic needs, but also provide some comfort at the level they are accustomed to living. Some items being considered, and reconsidered, are those that meet a basic requirement but also raise the standard of living. Food is necessary, but eating out nightly is not. Shelter is necessary, but a family of 3 living in a 4,000 square foot home is probably not. Water is necessary, but purchasing bottled water is not. As consumers consider their options for acquiring water, from the tap, bottled, delivered, filtered, and other options such as vitamin enriched and flavored, the future of the bottled water industry may be on treacherous ground. Considering the improvements made to reduce the negative impact bottles make on the environment, and the vitamin-enriched and flavored options, the bottled water industry will likely be productive for the next five years.
One of the biggest hurdles that bottled water companies need to overcome is the physical impact their bottles make on the environment. Even the most environmentally unaware consumer has reason to wonder how long the bottles sit in landfills. An abundance of commercials on behalf of the major competitors for bottled water, being city purified tap water, faucter filters and filter pitchers such as the Brita water filters, has informed most consumers that the bottles their water comes in stays in landfills for decades. In a world focused on a depleted ozone layer, global warming, and increasing natural disasters, environmental concerns take the forefront in many decisions.
Marketers for bottled water companies can easily target the availability of recycling of their bottles. Additionally, alternatives to the plastic bottle can be considered, including glass bottles, or bottles manufactured from recycled materials, in an effort to appease the environmentally conscious. In fact, it has been shown that water requires little industrial intervention before bottling, unlike sodas which involve a combination of various chemicals and resulting in by-product emissions. Therefore, when compared to other prepared and packaged beverages, bottled water has the lightest environment impact, second to tap water which involves no bottling function. (PR Newswire, 2010, 1)
In fact, sports drinks and sodas "produce nearly 50% more carbon dioxide emissions per serving than bottled water" and "juice, beer, and milk produce nearly three times as many carbon dioxide emissions per serving as bottled water." (PR Newswire, 2010, 4) Marketing for bottled water over the next five years should not only focus on these findings, but also offer recycling options through water bottlers so they can take a proactive approach to utilizing recycled materials in their product. This will enhance bottled water as an environmentally sound option for those who enjoy the convenience of the packaging over hauling around a filtration system.
In organizational markets, bottled water faces other hurdles as restaurants make their own attempts to offer environmentally friendly options. Some restaurants are publicizing that they will no longer serve bottled water to reduce the waste their restaurant sends to landfills. (Levin, 2009). Of course that results in offering their guests tap water, and expecting them to pay for it, albeit at reduced prices from the bottled option. Some have chosen to spread the cost of filters over their other offerings so they do not charge specifically for the tap water. Others have added their own flavorings to give it more value. (Levin, 2009) In the end though, customers are still aware that they are drinking the same water in the restaurant that they get out of their faucet at home, but being charged for it. Bottled water marketers may struggle if this practice catches on and spreads, however it appears to be in trial stages for now. As the bottle water companies increase recycling options or use more biodegradable containers for their products, this small hurdle in organizational markets could easily be overcome.
Even in a struggling economy, consumers like their flavored drinks. In an increasingly athletic and health-conscious society, water is gaining an edge by offering the vitamin-enriched and flavored options. After a trip to the gym, consumers are opting for this healthier option over sports drinks that are filled with sugar and chemicals. (Scott, 2009, 10) Even for the consumer who opts for filtered tap water, even the most advanced filtration systems do not yet offer the benefits of added electrolytes and vitamins that are depleted during a vigorous workout. Bottled water has the advantage in this area and sales are growing for this segment of the market in particular. (Scott, 2009, 13) Marketers can capitalize on this advantage and continue to offer options and benefits that the filtration systems do not currently have, including adding fluoride supplements. By the time filtration systems come out with packets of powder mixtures to add the vitamins, the bottled water companies can maximize their advantage and strengthen their position in the industry for another five years.
The bottled water industry must overcome several obstacles to continue to grow in the current weakened economy. With continued success in reducing the bottle-waste in landfills by utilizing recycling options and creating containers from biodegradable materials, one of the largest obstacles can be overcome. The convenience and transportability of water bottles, particularly in crisis and global emergency situations when water is scarce or filtration simply will not do the job, (Gross, 2008) will continue to be a wealth of viable material for marketers to promote their products. Vitamin enhancements and flavored water offer alternatives to sports drinks and support healthy lifestyles. These factors are also great promotions for the bottled water industry. By addressing the environmental impact and the negative public image the plastic bottles currently have, marketers for the bottled water companies should have an easy time of sustaining current growth of their companies and possibly seeing enhancement within the next five years as technological advancement give rise to more options that keep consumers and their planet safe, chemical-free, and purely watered.
Article by: Cheryl H. Rivera
REFERENCES
Anonymous. (February 2010). Bottled Water Shown to have lightest Environmental footprint among packaged drinks; New study finds; Nestle Waters North America Releases first Comprehensive, peer-reviewed scientific evaluation to examine carbon footprints of packaged beverages. PR Newswire. Retrieved 2/12/2010 from Proquest database.
Gross, Z (2008) Water Issues Loom Large. The Brandon Sun, December 14, 2008.. Retrieved 2/12/2010 from Proquest database.
Levin, A. (Oct 2009). Water Ways. Restaurants & Institutions, 119 (10) p33. Retrieved 2/12/2010 from Proquest database.
Scott, S (Oct 2009). Spending declines drag down bottled water. Beverage Industry, 100 (10) p 14-18. Retrieved 2/12/2010 from Proquest database.
http://www.brita.com Brita Water Filtration System
Thursday, November 10, 2011
Pitcher Water Filters - Tips to Make Your Water Fit For Drinking
As soon as you come across the title of this article, you can get an idea about the content which is provided by this article. This article will deal in the essential factors which must be considered before you invest for any pitcher water filter. The rise of industrial sector has increased the pollution. This sector is the main factor which is responsible for the liberation of chemicals which are hazardous to your health. These chemicals have a deep-rooted affect on the health of every person.
Water filters can help you to enjoy the best health and avert yourself from the chemicals which are present in drinking water. These filters are manufactured in a way such that it has the potential to remove the chemicals by the means of filter. Apart from all this, this home-based device can be installed in home as well as office. Here are some essential aspects which can serve your purpose.
Next section of this article will deal in the essential factors which can help you to invest your bucks for an efficient pitcher water filter.
1. Intensity Of Chlorine
Chlorine is one of the most essential chemical which has a deep-rooted effect in purification of water. The taste and odor of this chemical is quite unbearable. As a matter of fact, these filters are able to eradicate around 90-99%. You can read the specifications on the tag sticks and eliminate chlorine from this household gadget.
2. Maintenance Of Fluoride
You must always select the pitcher water filters which have the potential to conserve fluoride. It is another chemical which can help you to eliminate the pollutants from your drinking water. It is one of the essential chemicals which can amplify the strength of your orals and gums. There are countless patrons which invest for these filters for averting themselves from additional chemicals which can rupture their teeth.
3. Online Purchasing
There are many online sites which are dealing in the information which is linked with these equipments. They can help. You to get the best and most-matched discount offer by means of these websites. These online sites can help you to invest for some reasonably priced and efficient water filters.
These alkaline water machines can help you to get the best benefit. These equipments take the account for some ultra-violet technologies which can kill the harmful microbes, viruses and cists. Remember that your water filter must be efficient to eradicate every microbe and make the water safe for drinking!
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